TikTok is a mobile app used for sharing short videos. It has been around since 2014 but is gaining traction in the current year due to its ease of use and mass appeal. The beauty in TikTok’s structure lies in its simplicity, short videos, and comedy relief, but there are ways to drive brand awareness and sales from this app. Here is how.
1. Get Creative and Go Viral
People love seeing their favorite brands and celebrities making appearances on TikTok, and it helps drive up views and engagement for people posting content related to the brand or celebrity.
This also gives you a chance to engage with your audience in a way that holds their attention — because, let’s face it, creating video content is hard work! If you wonder how to make an original video featuring your brand, how to add website to Tiktok, then look for videos already posted by other tiktokers. This is great for the brand as it adds to the already engaging content.
2. Host a contest or giveaway
TikTok has already amassed a huge following in a short amount of time, so why not use the popularity to your advantage? Hosting a contest or giveaway is an excellent way to increase audience engagement and give something back to them for their loyalty. Not only does it build brand awareness, but just thinking about receiving whatever prize you are giving out will get people talking!
Tell them what they have to do to win it, choose one winner at random, or even have several winners based on how many likes their entry has received. Use hashtags to make it easy for people to find related content, but don’t forget to tell them exactly what they should be posting or doing in their entry.
3. Collaborate with popular TikTok users
If you know of any popular accounts on TikTok and can think of a way to collaborate with them, either through a video or product, then definitely do it! This is an excellent way to get exposure and to get people talking about your brand.
It also allows you to connect with the “cool” crowd using this app, increasing brand awareness and sales. The more followers they have and the engagement you receive from these collaborations will benefit both parties and turn this into a mutually beneficial relationship (at least for a while).
4. Make use of hashtags.
Hashtags are used on many social media platforms, and Twitter has been credited for making them mainstream. You can add hashtags in your posts or videos when tweeting out content, but be sure to experiment with different ones until you find something that is relevant and engaging.
There are a bunch of hashtags that exist already for this platform, so find one or two hashtags to use related to your content so that people can find it easily. End each video with the same hashtag you have been using throughout the video. Still, there is no need to be too self-promotional as you want people to enjoy watching TikTok videos, not feel like they are being advertised.
5. Tap into the creative side of your employees as well as yourself
There is no reason why you can’t tap into the creative side of your employees as well as yourself. We all have a creative streak, and it’s about time we let it out! If you are wondering where to post on TikTok, then get those ideas flowing and put them together in a way that works for your brand.
Keep track of what kind of content gets views or engagement, so you know what will work best going forward. Get others involved, or simply guide if necessary so that they can produce something engaging and relevant. There’s no shortage of ideas for social media marketing or TikTok, so get everyone involved in coming up with different initiatives you can take.
6. Make it easy to follow you.
If someone takes the time out to watch one of your videos on TikTok, then they deserve to be rewarded. You can do that by following them back and giving them a shoutout for their own audience to grow. So make it easy for people to find and follow you by pinning a link and description on your profile page. Like other social media platforms, this is an excellent way to get more exposure while building brand awareness and sales.
You want to make sure you are engaging with users, though, along with getting some interaction going on between both parties, so try replying when someone comments on one of your videos or posts. This will keep things interesting and keep users coming back for more. Alternatively, users may find out more about TikTok growth service to achieve quick success.
This article has provided 6 tips to drive brand awareness and sales from TikTok, which will be beneficial for companies who want more people to notice their brand. If you are not using this platform yet, then there is no time to get started with sharing your content on it and making your brand grow!
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