More and more people are turning to the internet to learn various subjects from accounting to stock trading. Therefore, now is the time to capitalize on this ever-expanding market.
However, setting up and marketing an online business that sells courses is slightly different from other business types. In this post, you will learn a few essential steps about taking your course business to the next level.
1. Understand Your Market
If you jump straight in and put the horse before the cart, you will find yourself in an uphill struggle and will need to spend more time and money on the project than you anticipated.
Therefore, it is wise to do market research and see what opportunities are present before doing anything. As mentioned in the introduction, this is a lucrative market, and there are already some very established players.
However, you shouldn’t let this worry you as all this means is that it is popular and there is money to be made. To that end, you should dedicate time to researching your competition, seeing what they do and don’t do, and see if there’s a gap in the market that you can exploit.
2. Decide If You Want To Go Niche Or Go Broad
Once you are confident that your idea has legs, you can move on to deciding how broad or niche you want to go. For example, if you have noticed that a particular subject is underrepresented, you might want to consider focusing your efforts on that specifically.
For example, if you are an expert in home micro-farming and unable to find decent courses on this subject, consider creating an online system that explains everything relevant.
On the other hand, if you feel courageous, you could take on the giants and broaden your scope, offering various experts’ wide range of subjects. You should take into account your previous market research when making your decision.
3. Choose The Right Software
After you have addressed those two critical points, you can begin to concentrate on the fun part; building your site! However, this is also a tricky part. Building a website whose sole aim is to sell courses requires a bit above your standard WordPress installation.
Fortunately, there are many software options that you can utilize to get your website off the ground. If you are unsure, you can perform further research online and read reviews from sites that specialize in reviewing this software. You will need to take extra care that the site you visit has your best interests at heart and not just trying to sell you something.
One such site, Supply Gem, has a range of reviews, comparisons, and guides that you can utilize to make an informed decision about which tools are right for your specific needs. Nonetheless, once you have read the reviews and decided, you can begin to build out your site. Note that your site will need to track your student’s progress through the course and include options for secure payment.
4. Create A Unique Brand
Paying enough attention to creating your brand can make or break your business. You must find something unique but easy to remember. Your brand is more than just logos and slogans. It’s the face of your business, and it acts as the ultimate salesperson to potential customers.
That’s why it’s essential to understand that branding is an ongoing process that starts right from the beginning, with establishing a meaningful name for your business. A unique brand will help you stand out from other companies in the market, which ultimately leads to more sales for your company.
5. Market Your Site
If you fail in this step, you will just be another website lost in the desolate wilderness of the second page of the Google search results. Therefore, you must ensure that you invest time and capital into marketing your business. You have numerous options, and the best course is to have a mix of each. You can use:
- SEM / SEO
- Social media marketing
- Influencer outreach
- Public outreach
- Networking with similar businesses
- Email marketing
6. Customers Should Be The Focus
From your first customer to your one millionth, your customers should be your prime focus. You can take cues from other online course providers such as Udemy and Duolingo, who push their users via email to continue their learning streaks (although bit too hard in some cases!). If your students feel that you care about them, the more they will recommend you and possibly purchase other courses from your site.
Setting up a business that sells online courses is challenge but can be extremely rewarding when everything falls into place. You must ensure to research your market, choose the right tools to set up, and then focus efforts on gaining customers.
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