Do you want to make use of voice marketing for your business? Hoping to keep up with the latest marketing industry trends?
If you want your business to keep up with the latest smart marketing strategies, you need to know about voice marketing. Voice marketing is on the rise thanks to technologies such as Alexa and Siri, so you need to do what you can to stay up-to-date.
Here’s how you can deploy the latest voice marketing strategies available today.
1. Use Voice SEO
One of the first things that you should do when using voice marketing is to ensure that you’re optimizing your content and website for voice search SEO.
These days, many people are searching for information with voice technologies such as Alexa and Siri, as well as performing voice searches on mobile devices. By optimizing your site for these searches, you’ll get more visitors to your website.
Some of the ways to improve voice SEO include using more conversational language and questions in your content, adding FAQ pages to your site, and optimizing your site for mobile devices and local searchers.
2. Launch a Podcast
Another way that you can use voice marketing for your business is to launch a podcast or audio series.
Many people listen to podcasts these days and love to do so when they’re on the go or a morning commute. If you create a podcast for your brand, you can reach a lot of new people interested in the topic you’ll be discussing.
Fortunately, podcasts are fairly easy to produce, so it can be worthwhile putting effort into making this type of audio content.
3. Convert Written Content
In addition to releasing podcasts, another thing that you can do to use voice marketing is to convert some of your written content into audio. There are various ways to do this, but one of the best is to enable text-to-speech generated audio content on your website.
If you already have a lot of blog content or lengthy articles on your website, converting them to audio or enabling audio versions on your site can be well worth it.
4. Create Sonic Branding
One of the things you can do to make use of voice marketing is to start creating sonic branding materials for your business.
Sonic branding includes creating recognizable audio snippets that are used exclusively for your brand. It may include creating jingles or simply placing a few distinct tones together that will be used for your brand. For example, Intel, Nokia, and Netflix all have small audio snippets that are used for their businesses and are very recognizable.
Once you create sonic branding materials, you can then use them in your podcasts, video ads, or other content types. If used well, this type of branding can take your business to the next level and help your brand stand out.
Using These Tips to Improve Voice Marketing For Your Business
If you want to deploy the latest voice marketing strategies, make sure that you take it one step at a time. Be sure that you use the above tips and strategies if you want your business to keep up with the latest voice trends.
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