Restaurant owners are using technology in innovative ways to grow their businesses. There are plenty of ways for restaurant owners to use technology without compromising quality or spending too much money- just take a look!
1. Digital Advantages
Opening a restaurant or deciding on technology updates is indeed deciding to grow your business easier with advanced technologies like digital menus, self-checkout stations, and online reservations. A noticeable technological update that is seen more and more is digital menu boards for restaurants that can be a great way to market your business as there is more space for creativity. They give the restaurant a modern, progressive feel. With digital menus, you have a better chance of having people review your menu on sites, which helps with online search engine rankings.
Additionally, social media posts about new additions or specials are a snap with a digital menu! Apart from that, adding features such as coupons and discounts will increase sales significantly by encouraging customers to return again and again.
In terms of self-checkout stations, these systems save time and provide small businesses with precious resources that can be then invested into other areas within the business. In terms of an up-sell strategy, self-checkout stations are great for getting customers to spend just a few extra dollars on order upgrades that would have otherwise been unlikely.
2. Online Presence
Online presence, and the way people can find your website easily and order food from it, is a really important part of doing business in today’s world. Customers are more likely to eat at places they’ve heard of before, so letting people know about you when they’re looking for something new is very valuable.
Restaurants today need an online presence to compete in this era, and they need one to compete with other nearby restaurants. Customers are becoming increasingly interested in trying new things, so any business that is an unknown quantity will be passed over for something they already know about.
You can start your restaurant’s online presence by making sure your website looks nice and is easy to find on Google. Next, you should make sure your social media profiles (Facebook, Twitter, Instagram) look professional and like they represent a legitimate business. Social media is one of the best tools for restaurants because it allows them to interact with customers in real-time, answer questions or even provide feedback on dishes.
What could be worse than having hungry people walk into your restaurant only to find out that it runs out of the dish they each ordered? Let’s say you have a big holiday event coming up where people are expecting to eat food catered by your restaurant. You, of course, want to look good, so you decide to cater. But what if it suddenly starts raining very heavily? All the roads are flooded, meaning that no one can get there easily- not only do people cancel their orders, but this leaves you with way too much food! However, with deliveries, none of this is an issue as delivery drivers will take care of getting all the food out quickly and efficiently.
Another way you can use deliveries is to set things up with other food places. For instance, if someone has a pizza parlor they are affiliated with, the two businesses could work out a deal where people placing large orders from one will automatically be directed to order their dishes from the other if it’s still available. This way, you reduce waste and increase sales at the same time!
4. Self-serve Kiosks
One prevalent form of technology that restaurants are appropriately using is self-serve kiosks. While servers are usually the main source of income in a restaurant’s business model, sometimes, there just aren’t enough of them to go around. With self-serve kiosks, customers can look through the menu themselves via touchscreen while waiting in line to order without feeling like they’re taking up valuable waiter time. It also means that every customer will only have to talk to one person instead of several, making the process flow much more smoothly.
Self-serve kiosks are also great for people dining alone because they offer a way not to feel uncomfortable while eating by yourself in public. Using a touchscreen tablet also gives you something to do with your hands during the meal, making the whole experience less awkward. Additionally, self-serve kiosks can reduce overhead costs by reducing the need for wait staff, which means lowering prices and passing savings onto customers without sacrificing the quality of service.
5. Efficiency and Pace
If you want to quickly get your customers in and out of the restaurant, “in-and-out” service is also known as quick-serve. By setting up online reservations, some restaurants see approximately an 85 percent increase in reservations. This allows your customers to make their reservations at their convenience instead of putting in requests for walk-in seating, which can be hard to accommodate.
If you’re really looking for increased efficiency with digital technology, adding mobile payment options will allow you more time for customer engagement while cutting down on staff needed during slower periods. As more consumers are using debit or credit cards over cash or check these days, offering the ability to pay via mobile app will give customers a modern and convenient way of paying for their meal.
6. Other Technologies
Google Apps offers businesses a way to manage all of their information in one place, even though they are hosted by Google servers rather than the restaurant’s computers. They also provide extensive security measures for businesses that are concerned about keeping sensitive data safe. Google Apps also offers GPS-based mobile coupons, an easy way to manage reservations and handle customer data.
There is also a wide range of point-of-sale (POS) systems available to help you get the most out of your restaurant’s digital potential. POS systems can tie together many different aspects of a business’ operation and performance, so they allow you to track sales progress and offer incentives for employees in addition to providing customers with an overall better experience.
Every restaurant owner should consider how technology can help them grow their business- even if that means investing minimal amounts of money into something new. Many restaurants are beginning to use online menus for improved marketing strategies, self-checkout stations for increased efficiency, and delivery options for increased profit potential. With these technologies available, you will be able to grow your business more accessible than ever before!