If you’re an online business owner, you’ve probably come across the term SEO. SEO is the abbreviation of Search Engine Optimization. To explain SEO, it is the process of refining your site to increase its visibility for related searches online. The enhanced visibility your web pages have in search results, the more likely you are to capture attention and draw prospective and existing customers to your website. Popular search engines such as Google or Bing use bots that primarily crawl into pages on the web. These bots go from one site to another, collecting data about and from those pages. The information collected is then put in an index. The next step is analyzing this data and pages using algorithms, taking into account hundreds of position elements or signals to determine the order pages should appear in the search results for a specific query or request.
The search algorithms mentioned earlier are premeditated to surface pertinent, authoritative pages and accurately provide users with a well-organized search experience. Search Engine Optimization is a crucial part of digital marketing because people conduct thousands and thousands of searches every year, often with commercial intent to find data regarding services and goods. Online searches are usually the primary source of digital traffic for brands, companies, and complement other marketing networks, by ranking higher and having greater visibility in search results than your competitors can have a material impact on your bottom line and give you a competitive edge.
You would need a good method and effective Search Engine Optimization strategy to succeed. You know and understand your customers and their online presence. Users are searching for products or services that you provide, and if you are not mindful of how to pull customers to your website, you could lose a lot of business. So how about hiring a specialized SEO consultant or an SEO Expert? A freelance SEO expert could help you gain the right traffic to your website.
So let’s see how a Search Engine Optimization consultant can help you drive traffic to your business website.
SEO consultant implement tried and tested techniques
A proficient SEO consultant has an in-depth understanding of Search Engine Optimization. That being said, appointing an SEO expert will be advantageous for your online business and the traffic. They know all the tried and tested Search Engine Optimization techniques worthy of your online business growth. A freelance SEO expert will implement and integrate Google Webmaster Tools and Google Analytics to your website, making it easier to monitor progress. This way, you can keep track of the traffic that’s coming on your website. It’s very advantageous when you need an in-depth understanding of the users.
Tackling problems the organic way
Numerous factors might influence the traffic from coming to your websites, like SSL certificates, HTTPS, robots.txt, sitemaps, and 404 bugs, to name a few. As a result, your organic placement can suffer as a result of this. For example, understanding HTTP status codes and SSL certificates would give you some valuable perception of your company’s digital presence and support you in categorizing and solving any issues that might be stopping users from coming to your site. Now you’re probably wondering what an SSL certificate is? Secure Socket Layer or SSL, commonly known as an encryption protocol. It is a process that secures the sessions between the client and server. The communication between the server and client is unsecured, leading to cyberattacks, fraud, and hacking.
SSL certificates act like an additional wall securing the communication, making it difficult for unwanted elements to illegally access your website and steal data from the incoming traffic. This way, SSL certificates are not only a key safety measure for you but also for your users who visit your website as well. Time and again, users may not enter websites that do not display a ‘lock icon’ before the website’s address link, which suggests that the HTTPS application protocol is missing making that website unsafe to visit. Nevertheless, a freelance SEO consultant would not let that happen and encourage you to go for an SSL certificate so that this scenario does not arise and doesn’t impact your traffic and user safety.
However, your SEO expert would also ask you to go for a code signing certificate, depending on the nature of your business. A code signing certificate in its true nature is employed to defend downloadable software such as drivers for devices, applications, executables files, etc. This sort of certificate is used by software developing companies, software publishers, or application companies.
Suppose you are in the industry or business of developing downloadable software. In that case, your search engine optimization expert will advise you to go for both an SSL certificate as well as a code signing certificate.
Finding the holes and filling the gap
SEO consultants will also do a thorough audit of your website and highlight the loopholes. Freelance search engine optimization experts have exhaustive knowledge about increasing traffic, but before they can give a solution, they need to figure out the problem! A rigid audit is generally a standard operating procedure that gives SEO consultants a clear idea about your website’s shortfalls. While the procedure can seem overwhelming, you need to understand that it is crucial to solving a greater problem.
Help you save costs!
Finally, freelance SEO consultants can help you save money. SEO freelance consultants charge less than a full-fledged agency or a digital marketing company while upholding a high standard of service. This helps your business keep the cost low. As compared to agencies and other companies, freelance SEO consultants don’t have staff costs, office costs, and business operations costs which mean they obviously would not burn a hole in your pocket.
In conclusion, freelance search engine optimization consultants can be hugely beneficial for your business and would be an economical option to increase your website’s traffic.